This is because the site is ready for potential customers and search engine robots. The pages will be quickly indexed, showing if the site is relevant and easy to navigate, and these factors will be shown in the rankings. Off-page SEO often has to do with your public relations and brand efforts and how well you and your company are considered an authority.
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What is the difference between on page optimisation and off page optimisation?
In-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites. On-page SEO is about optimizing the web pages of your website.