There are two main groups that search engines consider when evaluating your site compared to other sites on the web. Simply put, ranking is largely determined by factors within the page, while your position in search results depends largely on factors external to the page. Off-page SEO usually has to do with your public relations and brand efforts and how well you and your company are considered an authority. Think of off-page SEO as if you were creating the domain authority of your site.
Without this, your site might struggle to outperform the websites with the highest authority. For example, I can spend time writing a guest blog post that may never be published, or the same amount of time writing a blog post for my own fully SEO-optimized website. Around 52% spend 8 or less hours on off-page SEO per week, and another 49% spend more than 8 hours on off-page SEO. Proper in-page SEO is essential, but off-page SEO will bring your stellar, already well-optimized content to the top of the rankings.
But let's look at all the reasons why marketers think that off-page SEO works better to increase page rankings. Spend time analyzing your competitors in search rankings to see what's doing them well for both on-page and off-page SEO. No matter how great your off-page SEO efforts are, if your in-page SEO is unstable, your house will crumble. By working on what you can control today, producing quality content backed by high-quality on-page SEO, you'll be well on your way to getting backlinks, improving your domain authority and controlling your off-page SEO.
But what is on-page and off-page SEO and how can digital marketers use it to serve their company or customers? That's exactly what this blog will cover, so read on to learn everything you need to know about modern SEO best practices. Still, other marketers told us that the most effective SEO strategy depends on how competitive your niche is or how established your business is. While in-page SEO refers to factors that you can control on your own website, off-page SEO refers to page ranking factors that occur outside of your website, such as backlinks from another site. There are other on-page SEO practices, such as outbound links and related keywords, but the above practices are essential to start with.
There are even some on-page SEO factors that are so low on the list of ranking factors, that the penalty for not doing them correctly is so minuscule that you won't be able to tell once they're fixed.
